Florea Group
Marcel and David Florea, Founders of Florea Grup
"To create a quality product, three ingredients are needed: quality raw materials, top technology and know-how in the field. All these three aspects were taken into account when we launched Florea Pavaje and we are confident that we will be able to offer customers products with an attractive price-quality ratio."
Florea Pavaje, later known as Petra Pavaje, is the youngest brand of Florea Grup, which was launched in June 2017, with the production of precast concrete products – pavers, slabs, gutters, curbs, joists, masonry elements – in a wide range of sizes, shapes and shades. The products are dedicated to both residential and industrial projects.
Through Petra the product comes to life. Pavements, pavers or curbs are with us more than just through physical presence. They help us arrange the space as we dreamed. It is stone transformed into something alive. It is said that great sculptors feel the stone, and it transmits to them the shape it wants to take. We also want anyone who gets to know Petra Paving to be inspired to create unique gardens or alleys, which transform a house into HOMEThis is Petra's story: the journey from raw material to an element of joy in everyday life.
Petra Pavaje has over 600 products in its portfolio, divided into several ranges: premium paving, standard paving, curbs, gutters, culverts and garden products. The premium products go through a series of treatments that ennoble them, giving them a special appearance: washing, splitting and antiquing are just some of these processes. In order to respond to infrastructure projects, the two factories also have production lines for sewage elements, concrete pipes and other precast products intended for infrastructure works.
Modern technology helps us offer outstanding products:
The split
It is the newest installation in the Petra Pavaje product manufacturing line. Once the concrete element has dried, at least one week after casting, it is split in a controlled manner by applying pressure. The resulting products are well compacted, have high durability and one or more sides with a special texture. The concrete block retains its regular shape, making it easy to install. The products can be integrated into any type of layout, being available in several colors, shapes and sizes. Step elements, palisades and wall blocks are just a few of the products made using this technique.
Antiquisation
Through the antiquing process, the products acquire the appearance of natural stone, with an aged texture and color that very well imitates the shades found in a stone quarry. This surface aging process does not affect the resistance of the product, the installation being one that allows controlling the process. The paving stones thus obtained resemble cubic stone, having lengths of 10 or 20 cm. Combining the beauty and naturalness of stone with the resistance of vibropressed concrete, ideal products are obtained for any arrangement.
Surface impregnation
The colored surface of the paving stones is obtained by impregnating the top layer with special substances that ensure vivid colors and resistance over time. The process is the result of the collaboration of production engineers and the team within the research and development laboratory. The products imitate the uneven coloring of natural stone, contributing to the creation of arrangements in harmony with nature.
National expansion
In the fall of 2019, the Florea Grup company started work on the factory in Ploiești – Strejnicu. After launching the Florea Pavaje brand in the summer of 2017, by inaugurating the most modern precast factory in Transylvania, the Albaiulian company expanded its activity to the southern part of the country, thus becoming an important player at the national level.
The investment in this project exceeds 10 million Euros. The factory capacity is 6000 sqm daily. This investment therefore doubles the company's production, which, together with the factory in Alba Iulia, totals a total capacity of 12 sqm daily. The technology used is state-of-the-art and is developed in collaboration with top manufacturers in Germany. The technological flow is fully automated, to ensure increased product quality.
The production unit in Strejnicu has a Show Room of over 5 sq m, the largest of its kind in the country. The area offers aesthetic and practical solutions for outdoor landscaping, making it much easier for customers to interact visually and tactilely with the products.
Florea Grup's development strategy follows the market trend. The construction industry is expanding, and Romanian consumers are increasingly realizing the advantages of paving. At the same time, there is increased effervescence in the public works segment. Demand is therefore increasing, the new factory will meet the requirements of both individuals and real estate developers and road infrastructure builders. All products have a 5-year warranty and will be accompanied by CE and ISO certifications.
"In our almost 25 years of activity, we have learned that the development of a business must be gradual, and decisions must be calculated. The national expansion comes at a stage of maturity for the company, when we are convinced that the experience and know-how in the field can ensure our competitiveness in this industry. The factory will serve as an open innovation hub, where we will work closely with our collaborators and customers to find the best solutions for their projects."
Florea Group
Florea Grup is a story about entrepreneurship, about courage, about perseverance… but first and foremost, it is a story about people! It all started with a small but ambitious team. Starting from a small business in which continuous investment was made, the company has today become one of the largest in Transylvania!
The team now has over 600 members: committed, hardworking people who are guided by shared values. The same values that were the pillars on which the company developed: respect for customers and employees, professionalism and responsibility.
Petra Pavaje thus completes the wide range of products and services that Florea Grup offers:
Building materials
The core business of Florea Grup remains the extraction and processing of mineral aggregates, the manufacture of asphalt mixtures and, recently, the manufacture of precast concrete products. The company also operates 5 concrete plants, in Cluj-Napoca, Sibiu, Deva and two plants in Alba Iulia. The advantage of full ownership of the production and testing units (quarry, ballast, concrete and asphalt plants, precast concrete plant, analysis laboratories), as well as their integration into a controlled production flow, allows the supply of construction materials at a consistently high quality and at a competitive price.
Construction work
Florea Grup is the partner of some of the largest infrastructure projects in Transylvania: the Sebeș-Turda highway, the execution of the Coșlariu – Vințu de Jos railway line, the DN1 national road or the Turdaș tunnel are just a few of them. Moreover, civil and industrial constructions are part of the portfolio that the company is proud of: apartment blocks in Alba, Sibiu, Deva and Cluj, industrial halls, tourist projects (Hotel Astoria, Hotel Transilvania, Theodora Golf Club), construction works in the Alba Carolina Fortress and the Bosch Blaj and Daimler Sebeș industrial platforms.
Fuel distribution
From the gas station that marked the first step in entrepreneurship for Florea Grup, the company has today reached 10 fuel distribution stations in Alba County: Alba Iulia, Șard, Zlatna, Câmpeni, Sântimbru, Aiud, Ocna Mureș, Mihalț, Blaj.
Taxi services
The Florea Taxi fleet currently has 25 of its own cars, which provide passenger transport in Alba Iulia, as well as transfers to and from the airport or distant destinations. The dispatching system, which offers customers the possibility of ordering rides, is also available through the FLOREA TAXI application on iOS and Android.
Tourist services
The first investment in tourism was in 2008. The Astoria tourist complex includes 30 rooms classified as 3*, an event hall with over 350 seats and a restaurant with traditional dishes, but also with specialties from international cuisine. 10 years after its opening, Astoria inaugurates a unique project for Alba County: Astoria Pool Park – an aquatic leisure complex.
In 2015, Florea Grup reopened Hotel Transilvania, which a year later was awarded as one of the best independent 4* hotels in Romania. Located in the center of Alba Iulia, the hotel includes 80 rooms, an international restaurant, a seasonal terrace, an English Bar and two conference rooms. In the more than two decades that Florea Grup has written its story, the company's vision has become increasingly ambitious. We have grown together with our employees, partners and, last but not least, our customers. And the company's development plans continue, because they have set out to achieve excellence in all areas of activity in which they operate.
Investments for the next period
The investments of the next period for Florea Grup will focus on the development of the precast concrete segment. Petra Pavaje factories operate as open innovation hubs in this industry. Supported by our international partners, we are always looking for solutions to best meet market demands. We have invested in new technologies on the market to obtain colors and textures that differentiate us among paving manufacturers. Splitting, antiquing or waterproofing surfaces are just some of the improvements made to our production lines. We have our own laboratories at each production unit where we constantly test raw materials and products, to ensure their increased quality.
You can get more information about the company Florea Grup by accessing www.floregrup.ro.
